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How Email Marketing Can Increase Your ROI: A Complete Guide

September 12, 2022

A brand’s email marketing strategy is successful if you open a promotional email after reading their catchy subject line. Email marketing is frequently thought of as a simple activity, but everything from the objectives, CTAs, copy, and design require more than just a digital marketing course. This comprehensive guide to email marketing will show you how to maximise your return on investment.

Email marketing basics


One of the best marketing methods is email marketing. With the right email marketing tools and resources, you can develop an efficient email marketing strategy that effectively reaches potential consumers and fosters high levels of customer interaction.


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A form of marketing known as email marketing involves sending information about goods and services via email. If you use the correct language, it can be an efficient approach to communicate with clients.


Here is a list of some typical email marketing acronyms:


  • The percentage of recipients that open a promotional email is known as the “open rate.”


  • Unsubscribe Rate: The number of persons who have chosen to unsubscribe from a list, inbox, or email is known as the unsubscribe rate.


  • Click Through Rate: The number of recipients who open the emails you send them is known as the “Click Through Rate.”
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  • The number of emails that have been sent and received by an account is referred to as the “forward rate” in email marketing.


  • Bounce Rate: This indicator gauges the proportion of email receivers who have opened the message only to close it right away.
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What are the Various Email Types?


It is anticipated that the $50 billion email marketing business will expand at a 10% yearly rate. Companies send out a variety of emails to their clients and potential clients.


Promotional emails are sent out for the goal of marketing and promoting a certain brand or business.

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Newsletters: Newsletters are intended to inform readers about new goods or services, whereas promotions aim to persuade readers to perform a specific action, such clicking a link or installing an app.


Lead generation emails are part of a marketing strategy used to create business chances by sending emails to potential leads.


Emails from customer service departments are a crucial component of email marketing. They contribute to improving customer satisfaction and fostering relationships with clients. Emails from customer service departments might be educational, engaging, or a combination of both. The objective of the email marketing campaign determines the type of email to use.

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How to Write Email Subject Lines That Are Interesting and Compelling


Writing intriguing and interesting email subject lines can be done in a variety of ways. There are a select few, though, that have the highest engagement and click-through rates.


The first strategy is to speak in terms that people find appealing. For instance, if you’re composing an email about a sale, use words like “50% off” or “last opportunity” in the subject line. Another option is to include a call-to-action phrase like “get your hands on this.” Finally, if your offer is free or discounted, you may use the word “free” in the subject line.

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It has been demonstrated that subject lines with these three elements produce twice as many clicks as those without them.


One of the most frequent problems that email marketers encounter is email spam. They must continuously check their email campaigns for potential spammy subject lines and make sure they are not sending their subscribers emails with these subject lines.


What is the price of email marketing?

An affordable and scalable method of reaching your target demographic is email marketing. Additionally, it is a successful approach to increase sales, keep clients, and develop relationships with them.


The price of email marketing varies according to the kind of email campaign. Examples of email marketing campaigns that can be executed for $500 or less are shown below:

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  • a newsletter campaign with a 1,000 person mailing list
  • an effort to thank customers
  • a campaign for event announcement
  • a campaign to generate leads


Email marketing for businesses: benefits

Businesses have found email marketing to be a very powerful tool for marketing. They can reach more people and raise brand awareness thanks to it.


Email marketing has several advantages for companies, but the following are the most crucial ones:


  • It is a highly adaptable and affordable kind of advertising.
  • You can utilise it to develop relationships with your clients.
  • The management and monitoring of the outcomes of your campaigns is simple.


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By now, everyone is aware of how affordable and scalable email marketing is when the right tools and resources are in place. I sincerely hope that my email marketing tutorial might assist you in launching your very first email marketing campaign.


Author’s Bio


Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.


A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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